Qualitative methodology of Graphic Science
Contents:
Qualitative methodology as a new paradigm in graphic science. Graphic science as a process of qualitative competiveness. Qualitive interdisciplinary approach to methodology of graphic science. Cognition/knowledge, question of method, quantitative and qualitative research methods and graphic science. Observation, interview, survey, scalers, content analysis, tests, standard instruments for evaluation of graphic science, themes and content of qualitative graphic methodology. Making graphical ideas, analysis, structure, co-operativeness, accepting ideas, appliance of ideas, responsibility and making results. Qualitative methodological procedure in graphic science: spotting and electing a problem, defining a problem, criteria evaluation, determining de facto situation, situation analysis, optimalizating solution, forming solution, conduct solution, systematization of formal solutions, making of graphic project, evaluation of graphic project. Identification, selection and development of human potential in graphic science. Plan, process and methods of qualitative research: hypothesis, aims, methods, protocol and plan, key words and research ethics. Qualitative and interpretative paradigms (Design I: Planning, Design II: Getting in, Creating Data Texts). Logic argumentation and making of final graphic project.
Literature:
R.C. Adams, Social Survey Methods for Mass Media Research, LEA Publishers, Hillsdale, Reprinted (1989), 2004.
K.B. Jensen & N.W.Jankowski, A Handbook of Qualitative Metodologies for Mass Communication Reserch, Routledge, London and New York, Reprinted (1999), 2005.
H.M.Kaase & W.Schulz, Massen kommunikation, Theorien, Methoden, Befunde, Westdeutscher Verlag, Opladen, 1999.
S.Kukić & B.Markić, Metodologija društvenih znanosti, Metode, tehnike, postupci i instrumenti znanstveno istraživačkog rada, Ekonomski fakultet Sveučilišta u Mostaru, Mostar/Zagreb, 2006.
T.R.Lindlof, Qualitative Communication Research Methods, Sage Publications, London, 2004.
M.Plenković, Kvalitativna metodologija (Priručnik), Poslijediplomski i doktorski studij iz informacijskih znanosti & HKD, Zagreb, 2003.
S.H.Priest, Doing Media Research, An Introduction, Sage Publication, London, 2006.