Graphic design of media campaigns
Contents:
Ethological aspectc of graphic design, media campaigns, behaviour, acting and survival of media campaigns. Graphic design and symbolic system of general media activities. Media campaigns and threatening graphic design in the world of chaos and life. Graphic design and media dialect of word and power. Graphic communication as a struggle for media domination. Graphic design and media dominant communication. Media campaigns and graphic design as a symbol of modern promotional activity. Theory of the foundation of media marketing. Graphic design from an integral media marketing view point. Graphic design and media-permanent political competition. Theory of media campaigns - synergical network graphical design. Media image and media design for the market. Media identity (profile, professionalism, individuality, uniqueness, reputation, honour, good name, respect) and the illusion og graphic design in media campaigns. Graphic designer as a new media occupation, profession or media marketing. Graphic design and media activities and campaigns. Fear of the media and the battle for survival of media campaigns. Graphic design and "think tank" media form of campaigns on all levels of media communication: books, films, newspapers, news agencies, radio, television, new media, internet, "point to point", "multipoint to multipoint", "citizens of internet". Graphic design and media campaigns as programmed mechanism of activity.
Literature:
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